19 days to make your brand shine!
From 30 July to 17 August 2025, the lakeside promenade of Hanover’s Maschsee transforms into a vibrant hub of culture, cuisine and entertainment. At northern Germany’s largest open-air festival, over 2 million visitors enjoy global street food, live concerts and unforgettable summer moments.
From sushi by the lake to Caribbean flavors and Mediterranean delights, the Maschseefest is a culinary journey around the world.
Relaxed cocktail nights and diverse stage programs bring the ultimate holiday feeling – right in the heart of Hanover.
Exclusive Marketing Partner of the Maschseefest
Exclusive Marketing Partner of the Maschseefest
As the MADSACK Media Group, we are proud to be the exclusive marketing partner of the Maschseefest – one of northern Germany’s largest and most beloved open-air festivals. With decades of experience in both regional and national campaigns, we develop tailored strategies that give your brand lasting visibility and real impact.
Leveraging our trusted media brands – such as Hannoversche Allgemeine Zeitung and Neue Presse – alongside high-reach digital channels, we offer you powerful, targeted visibility in a premium festival setting.
We know the region. We know the audience. And we bring your brand to life – right at the heart of the Maschseefest.
The promotion areas
The promotion areas
From the north to the south shore – along the Maschsee Festival you can expect a wide range of promotional opportunities with plenty of scope for individual ideas.
Maximise your brand’s visibility – with high-impact, targeted marketing solutions
Maximise your brand’s visibility – with high-impact, targeted marketing solutions
The Maschseefest is one of the largest and most beloved events in Hanover, Lower Saxony – and far beyond. With thousands of visitors each day, a unique lakeside atmosphere, and strong media presence, it’s a hotspot for attention. Visibility here means staying top of mind. As your exclusive marketing partner, we offer tailored strategies that perfectly complement your on-site presence and showcase your brand in a powerful, multichannel environment – from print to digital to social.
Modular or holistic – your campaign, your way: Combine individual elements or choose a fully integrated marketing campaign – tailored to your brand, your goals, and your audience. Let’s work together to make your brand one of the true highlights of the Maschseefest.
Your contact persons
Your contact persons
Whether it’s a fixed space or a customised promotion idea – we look forward to exchanging ideas.
